ADU Affiliate Directory
— national lead-gen catalog

Builders climb the ladder as they trust the platform. Free draws breadth. Pay-per-lead converts cataloged builders into paying customers. Featured Listing keeps them. Premium Exclusivity is the moat.

Dawson's own Mac mini runs the entire directory. The platform is the asset, not a per-customer engagement. The full 5-agent fleet plus an opt-in dedicated GHL sub-account for Exclusivity-tier builders. WordPress + FacetWP frontend; Stripe Connect per-builder billing.

Same canonical pattern. Skills bound for this project are listed in monospace — several reuse from the Ventura cluster.

Builder-facing comms run via Dashboard + Email + occasional Telegram (for Exclusivity-tier builders). Homeowner-facing comms run via Website Chat (inquiry form) + Email (nurture digests).

One inquiry produces multiple billable routings. The homeowner picks up to 3 builders in the unified form; the system also auto-matches by ICP rules. Each builder that receives the lead is charged independently (PPL tier) or it counts against monthly cap (Featured tier).

Content is what makes V1 work. Volume, depth, and freshness. Marketer Agent drafts; Build Lead reviews (legal-sensitive law changes especially); WordPress REST API publishes. Internal linking automated so every builder has paths from relevant comparisons and state guides.

SEO takes 6–12 months, so cash flow in Phase 1–2 depends on existing relationships (Apple Cabins) and direct outreach. Phase 3 is the SEO inflection. Phase 4 is market leadership.

Seven risks. R2 (builder churn) and R3 (SEO timeline cash gap) are the day-to-day grinds. R1 (bad-service reputation backlash) is the existential one — mitigation lives in the verification badge + review system.

Five core entities. Builder + Model are the catalog. Inquiry + LeadRouting are the fan-out billing engine. Content entities (StateGuide, Article, Comparison) drive SEO.

erDiagram
    BUILDER ||--o{ MODEL : "lists"
    BUILDER ||--o{ LEAD_ROUTING : "receives"
    INQUIRY ||--o{ LEAD_ROUTING : "fans out to"
    BUILDER }o..o| INQUIRY : "selected by homeowner"
    STATE_GUIDE }o..o{ BUILDER : "deep-links to"
    ARTICLE }o..o{ BUILDER : "compares"

    BUILDER {
        uuid id PK
        string business_name
        string website
        jsonb contact
        string license_no
        int bbb_rating
        bool coi_on_file
        text_array states_served
        enum_array product_types
        int pricing_tier_min
        int pricing_tier_max
        int sqft_min
        int sqft_max
        enum payment_tier "free|ppl|featured|exclusive"
        string stripe_customer_id
        string ghl_location_id
        bool verified
        enum status "active|paused|suspended"
    }
    MODEL {
        uuid id PK
        uuid builder_id FK
        string name
        int sqft
        int bedrooms
        int bathrooms
        int price_starting
        int price_loaded
        int lead_time_weeks
        enum prefab_type
        text_array photos
    }
    INQUIRY {
        uuid id PK
        jsonb homeowner_contact
        string state
        enum budget_range
        enum timeline
        enum product_type_preference
        bool financing_ready
        int quality_score
        enum status "new|matched|converted|dead"
        string utm_source
        string utm_campaign
        timestamp created_at
        timestamp last_activity_at
    }
    LEAD_ROUTING {
        uuid id PK
        uuid inquiry_id FK
        uuid builder_id FK
        int charged_amount_cents
        timestamp charged_at
        bool builder_responded
        timestamp builder_responded_at
        enum outcome "quoted|dead|converted_to_sale"
        int sale_value
    }
    STATE_GUIDE {
        uuid id PK
        string state
        string url_slug
        text body
        text_array primary_keywords
        timestamp last_updated
    }
    ARTICLE {
        uuid id PK
        enum type "comparison|buying_guide|news|case_study|adu_101"
        string url_slug
        string title
        text body
        text_array target_keywords
        int current_serp_rank
        timestamp published_at
    }

Standard 7-day Hatchstacks Pro onboarding. Day 5–7 differs from the Website Landlord pilot: instead of building one city site, you scaffold the directory's custom post types and launch the first state guides.

Same archetype as the pilot: Dawson is the operator, the platform is the asset. One nuance — Exclusivity-tier builders can opt into a partial per-client pattern (dedicated GHL sub-account).

V1 and V2 are not separate products. Same Mac mini. Same agent fleet. Same builder catalog. Same Stripe Connect account. Same payment tiers. Only the frontend product experience differs. See the V2 dashboard for the bespoke V1-vs-V2 comparison.

ADU Directory is the central node of the homeowner-facing Ventura supply side. Builders here are Cold Outbound's customers. Marketer Agent's SEO skill transfers everywhere.

Terms specific to the directory model. Builder here = the paying customer (same as Cold Outbound). Inquiry + Lead are sometimes used interchangeably but are distinct entities in the data model.

Builder

An ADU manufacturer / builder listed in the catalog. Free, PPL, Featured, or Exclusivity tier.

Model

A specific ADU product offered by a builder (e.g., "Apple Cabins 480sqft Studio"). One builder = 1–20 models.

Inquiry

A homeowner form submission. Contains contact, state, budget, timeline, product preference. Fans out to 1–3 builders via LeadRouting.

Lead / LeadRouting

An individual builder's instance of an inquiry. Each LeadRouting is independently billable (PPL) or counted against monthly cap (Featured).

Verified badge

Builder passed KYC: CSLB license verified + BBB rating fetched + COI on file. Issued by QA Agent.

PPL

Pay-per-Lead — Tier 2 pricing. $50–$300 per qualified lead, varies by state + budget tier.

Featured Listing

Tier 3 — $200–$2,000/mo for top placement in state + filter results + monthly lead cap.

Premium Exclusivity

Tier 4 — $1k–$5k/mo for exclusive lead rights in a defined region. Optional dedicated GHL sub-account.

FacetWP

WordPress plugin powering the V1 catalog faceted filters. Postgres-backed. V2 will replace with Meilisearch.

Apple Cabins

Existing relationship (per Wave 1 canvas) — anchor builder partnership at launch. Cash flow seed.

Quality score

QA Agent's per-inquiry score (0–100) used to gate lead delivery and to drive refund eligibility for PPL builders.

SB 543 · AB 462 · AB 1154 · SB 9

2026 California ADU laws driving demand. All state guide content must reflect current state of these laws (QA flagged for Build Lead review).